Damien Cave Summary

COMM200-U406/02/13 Nicole Prince The article On Sale at Old dark blue Cool Clothes for Identical Zombies written by Damien Cave explains how as a society we are swayed by the gilded of big corporations and in turn are loosing what real culture we shake left. Damien Cave starts the article off with a scenario showing a piece of music named Thomas Frank. As Frank walks by a to a great extent decorated Old Navy he shows his disgust saying Oh God, this is filthy. Thomas Frank is a pioneering social critic, writing articles on how businesses adoptive cool anti-corporate culture.As the article progresses we find that these businesses offer nonhing more than than poor case merchandise at a low price, and the consumer is lured in by the promise of quality for less. Stores such(prenominal) as Old Navy and Ikea use marketing tricks to keep its customer coming back for more. Ikea sets its storage up like a maze where the exit is placed only if at the registers, the room models persua de the consumer they need everything they see. Old Navy hands out extra large shopping bags as a gesture of good customer service but can influence everywhere sp leftovering.Damien Cave brings these issues up so that we the reader are aware of such trickery used by certain chain businesses. Society is so accustomed to these marketing schemes we dont realize we are replicating each others homes but in different variations we can all buy the same sofa and not notice. We are lead to believe that we can find happiness in our belongings but that is far from the truth. This merchandise is poor in quality and can cause us to spend more in the end on replacements and repairs. These companies are scamming the general public into believing they are get a deal and in return we are getting biscuit cutter home decor.